Originally from the Midwest, Cheri Elizabeth moved out to California 15 years ago with big dreams to design gowns for red carpet events. Today, her dreams have come to fruition and they continue to evolve for this visionary designer. Check her story out below.
Say hello to Cheri Elizabeth:
Where are you from? Where have you been?
I grew up in beautiful Wisconsin. After high school, I moved out to California to attend college and graduated from Cal-State Long Beach. I have lived in Southern California for 15 years now, but I go back regularly to Wisconsin – I still consider it my home. I have been so blessed to have traveled to many places around the world. Traveling is like taking a journey into yourself. It is one of the most unforgettable experiences.
What’s your favorite place in the world?
Its very hard to choose my favorite place because each country is so different, but my favorite place so far has caught people off guard. Everyone loves Paris, Italy, and London – I do as well, but I choose Poland as my favorite place. I was taken away by the beauty of the city, Krakow. I had no idea that I would fall in love with this place. The people, food, architecture and nightlife is an incredible experience. I don’t think many people have Poland on their list of places to see – they are definitely missing out.
What’s on your “bucket list” of ideas to create?
I wish I could say what is on my bucket list, but it’s a secret so no one else can design it before I do. 😉
What was the inspiration behind starting your own eponymous line, Cheri Elizabeth?
I have always been obsessed with watching what all the celebrities wore at award shows like the Grammys and Emmys. If I was going to start my own line, I wanted to create beautiful red carpet gowns for these celebrities, so I started with my first collection geared towards that. After putting out my first collection, my dreams came true and I was making gowns for several red carpet events.
Who is responsible for the designs?
I am the one that designs every piece you see for the Cheri Elizabeth Collection. I also have a bridal line called Embrace Bridal Boutique and I create those designs as well for bridal gowns and accessories.
How do you find inspiration for your designs?
Inspiration for my designs come from many places. Having traveled a lot, I was able to see all the unique styles worn by people in other countries. This last trip to Europe, I bought fabrics from several countries and have created a collection for 2017 from these beautiful materials.
Who is the Cheri Elizabeth wearer?
The Cheri Elizabeth wearer is for every woman that loves to feel glamorous. I like to describe my line as elegant, dramatic, and fashion-forward.
How does Cheri Elizabeth stand out from other brands?
Cheri Elizabeth stands out with its bold colors, eye-catching designs, and sexy silhouette forms. The brand is all about making a woman feel empowered and beautiful.
What’s been the most challenging aspect of this venture?
The challenging part of this venture has been learning how to balance my personal life and career. I try each week to set up a day off, but the fashion world never sleeps and I’m either getting an order last minute or something always comes up. Saying “no” can be hard to do, and I’m still trying to find balance.
How do you stay current on design trends and integrate them into your line?
I have several clients that want custom-made pieces that are not evening gowns – they are trendy jackets, pants, and activewear. When they have me design those pieces, they become part of my collection. It is great because then I can show my versatility as a designer. I’m always creating the latest trends.
What are the top 3 tips you have for aspiring designers?
- Design what you love, not just what you think will sell .
- Don’t give up just because the outcome you planned for doesn’t happen as fast as you desire.
- Know what you want for your business and don’t settle.
For anyone that wants to get in touch with Cheri Elizabeth, here’s some contact information: