Drawing from the age of seven, Jared made the conscious decision at that early age to pursue his passion for the arts wholeheartedly. Years of dedicated learning and practice have resulted in the fruition of a successful business, SWEYDA. Check out his story below – it’s an admirable testament of his passion for his craft.
Say hello to Jared:
Where are you from? Where have you been?
Originally from NY (Long Island), but I now reside in Florida! I travel quite a bit so the list is long, but not long enough! I’ve always preferred to spend money on experiences over objects, and the more I travel, the richer I feel!
What is your dream project?
My dream project would be less about a client or particular subject matter. For me, it has been (and always will be) about two things. Number one – am I challenged in this project to push outside of my comfort zone and ability? Number two – have I executed in the piece to a point where I sit back and feel that sense of accomplishment, that feeling like I expanded?
How do you find your inspiration?
For me, the ideas are always there, it’s in how well I can execute them. This is the area where I need inspiration, and I always find it in music. Music plays such an integral role in my art; it’s the fuel that moves me through the project, makes me excited and pushes me past limitations. I’m convinced this is in large part due to the fact that music stimulates the right side of the brain, and I’m simultaneously creating while listening to sounds that were created by another artist. It’s almost a collaborative effort of sorts!
Do you get inspiration blocks? If so, how do you overcome them?
Instead of waiting around for the block to arrive, I spend my time being proactive and researching all aspects of art and artists. With technology today, you can view a million different genres of art and be flooded by some of the best talent in the world.
Tell us about SWEYDA.
I’ve spent the greater part of my career working for other companies in either the design or merchandising (Screen print) industry. While this afforded me a great deal of experience that I’ve found to be invaluable, it was never my end game. I’m an entrepreneur and this basically means I need to do my own thing. I gave birth to SWEYDA in 2009 with the following ideals: Quality over quantity and passion over profits. This affords me the ability to focus on the art and push my craft to new frontiers. SWEYDA will one day give way to another idea that I’m currently working on. For now, it is a place for me to do what I love and expand my abilities.
How would you characterize your style?
Hardcore edges and silky smooth lines!
What is your background?
I’ve been drawing since I was 7 or so. I became obsessed with the idea that I could actually create and have no limitations other than myself. I realized the rate of my growth would only be relative to how much time I invested. At that point, it was an easy decision to invest heavily. From that day forward, I pursued anything that would both challenge and encourage my thirst to create. The only jobs I actually pursued was in the field of arts. I learned graphic design at a time when EVERYTHING was hand set. The type, the illustration, all the way through to hand separations. Though it was labor intensive, it gave the strongest foundation of discipline and respect for the quality of your idea and its end result. From that point, I was introduced to a computer and a graphic program (Freehand by Aldus then Macromedia), and it was as if I was set on fire! The tools, speed, and ability to execute ideas was a potent mix. I’ve worked for small and some of the largest companies in the industry. Enjoyed every moment and considered each an opportunity for growth.
What mediums do you work with most frequently?
Almost every project starts with a sketch. Traditional pencil and paper. For me, this relationship has been cultivated over a great many years and it is the one in which I feel most comfortable.
Out of your works, which three are you most proud of?
Here’s where it gets ugly… I’m insatiable! This is a double-edged sword. On the one hand, it is what keeps me progressive, constantly in a pattern of growth. On the other hand, it leaves me with a constant feeling of inadequacy. I am always comparing my end result to this abstract idea of perfection. I have a desire to create something that far exceeds my ability and be astounded by the result. Upon completion of everything, I am only left with a state of wanting!
Professionally, where do you hope to see yourself in five years?
I’m torn heavily here. On the one hand, I would love to produce my own ideas. Having total freedom to explore any idea and any way to manifest that idea. On the other hand, I want to expand what I’ve done with Sweyda and build a studio that both serves larger brands and houses the best talents. I’m working on both!
What challenges do you face in your work currently?
Time! Time to execute, time to foster new ideas, time to get to all the ideas, time to follow up with all the clients, time to play, time to sleep, time to just be still.
What is your most life-changing event?
My son’s birth! Thirteen surgeries and more to go. His story is not mine to tell on this platform, but it is one of power for sure!
What’s something no one knows about you that you’d like to share?
Art is not my main focus – it’s definitely my family. Most people have this idea that all I do is art, that my identity is somehow singularly defined by my creations. To “know me” online or through my site / social media is only a small glimpse. To know me in REAL life would be a shock for some. I rarely talk about art or my business. I am much more concerned with life, people, and the ability to overcome obstacles in life. I find my family infinitely more intriguing, and as such, invest most of my time there!
What’s one of your biggest fears?
Fear is found in a distorted perception. This is commonly rooted in ignorance. The way to overcome it is head on. I’ve always looked at fear as an invitation. Once you gain some insight or knowledge, the fear quickly gives way to empowerment.
For anyone that wants to get in touch with Jared, here’s some contact information:
Jared, thank you so much for sharing your story with us – it was a joy getting to know you! 🙂
If any artists out there want to collaborate with FStop, don’t hesitate to reach out to us.