Aisha Chaudhry – Brilliant Imagination

Aisha captures the essence of her surroundings by taking the mundane and elevating it into something spectacular. Check out her divine and dreamy images below.  


Say hello to Aisha: 

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Where are you from?  Where have you been?

I am from Chicago, Illinois. I can always find inspiration in this beautiful city even when it seems like I have nothing left to see or nowhere new to explore. The city serves as a backdrop for many of my edits and I am always surprising myself with different ways of capturing what everyone else might dismiss as mundane.


What is your dream project?

My dream project would be to collaborate with a fashion designer on a lookbook or fashion campaign. I feel that the line between fashion and art is becoming more blurred, and that fashion is finally gaining recognition as another art form.


How do you find your inspiration?

I find my inspiration in unlikely places, whether it’s in an alley, an abandoned warehouse or under the el train tracks. We are surrounded by stories and you find the most interesting ones in unexpected places. I apply my editing skills to enhance the stories I capture from these unlikely places.


Do you get inspiration blocks? If so, how do you overcome them?

I will occasionally get inspiration blocks, especially when I feel like I am searching for something too specific. When I feel stuck, I try to go on longer walks, explore a new neighborhood, read a new magazine or watch a Wes Anderson movie. I am currently obsessed with the distinct visual style in The Grand Budapest Hotel. I can watch that movie a hundred times and find new inspiration every time.


In a lot of your work, you juxtapose the mundane with some out-of-place element; what is your message behind these works?

I introduce these elements to express my mood at the time or make a statement about something either culturally relevant or to express my view on a certain topic. You’ll notice a lot of cosmic elements in many of my images. I gravitate towards creating these edits to show how everything is a part of a bigger picture and that there is more to this world than what we surround ourselves with.


Was there a particular artist who inspired you to pursue this path in the arts?

I definitely look to new and old artists for inspiration. One of my favorite artists at the moment is Yayoi Kusama. She is so talented and has worked with so many different mediums in such unique ways. One of my favorite moments this year was visiting her Infinity Mirrored Room at the Broad in LA. I have never felt so moved by a piece before. I would definitely recommend a visit to this exhibit if you want to experience magic on earth.


What does your workflow look like, and on average, how long does it take to create a piece?

I would ideally like to work on creating four to five images a week. However, it’s tough to stick to that cadence, especially while working full-time. I’ve learned to live in the moment and create when the time feels right and when I have a clear vision of the outcome. Right now, I am creating about two images a week and time spent on each edit can range from 10-15 minutes to a few days.


What is your background?

I have a digital marketing and agency background, specializing in social media strategy and content creation for brands.


What mediums do you work with most frequently?

Photography, drawing, and ink are my three favorite mediums. I am also learning more about the color theory so that I can start painting more. Photography and mixed media is definitely my favorite because I feel that I can best express my thoughts through different edits.


Out of your works, which three are you most proud of?

The three images below are some of my favorites because I feel like they highlight and truly captured the magic of these moments.

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What was the most memorable response to your work?

I was fortunate enough to have my work be discovered by a local rapper. He reached out to me through my Instagram handle and asked if I would be interested in making album art for his new EP. We immediately clicked and realized our visions were so similar. I am currently helping him with creative directing his album art and a campaign to launch his new EP.


Professionally, where do you hope to see yourself in five years?

I hope to fuse my digital marketing and mixed media art skills to create disruptive marketing campaigns and give creative direction for fashion brands and musicians.


What’s one of your biggest fears?

One of my biggest fears is to create work that I am not proud of and make pieces that are not authentic to my beliefs and vision.


For anyone that wants to get in touch with Aisha, here’s some contact information:

FStop: Profile

Instagram: @alleph_


Aisha, thanks so much for sharing your story with us! 🙂

If any artists out there want to collaborate with FStop, don’t hesitate to reach out to us.

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