Say hello to Caroline :
What’s on your “bucket list” of ideas to create?
Designing in black is the signature of Karro, but I really want to bring some colors into my collections. With every season, I experiment more and more with different silhouettes, discovering new shapes. Some of those experiments are usually ousted, because they are not practical or commercial enough, but they are definitely on my “bucket list” and I hope the time will come soon to represent those looks.
What was the inspiration behind starting Studio Karro?
The fashion nowadays is not something I appreciate, and I wish I had been born a bit earlier to witness fashion before the peak of the mass market. I started Studio Karro to express my own point of view – what I value the most, which is the craftsmanship and slow-paced fashion. We encourage people to see fashion as a prestigious craftsmanship.
Who is responsible for the designs?
I design every single piece and control the production, as well as the quality of every single garment. My designs are very personal to me, and I like to have control over what is going on with the brand and lead it in the direction I foresee it.
How do you find inspiration for your designs?
I always think about people who are going to wear my label and design garments that will go well with everyday life. I think of those people’s personalities and habits, and tailor the clothes to their lifestyle. As such, my clothes are something you will want to wear every day – appropriate for everyday life and comfortable.
Tell us about your career. How did you get into it?
I graduated from Coventry University with a BA in Fashion with the first class degree. During university, I gained professional experience with the famous local designer, Correo Erwhanski. Right after graduation, I started my own fashion brand. During my first year, I did a lot of freelance work in fashion to fund my studio. It’s been an arduous journey, but all of my experiences have been worthwhile as they have all helped me reach my goals.
Do you have any projects you’d like to show off?
Indeed – I recently came back from China where I represented my debut collection at the International Humen Cup Competition during Humen Fashion Week. It was an amazing experience to show my newest collection, which was awarded Bronze trophy. I put a lot of effort in that collection, because it was my long time dream to debut in China.
How does Studio Karro stand out from other modern, ready-to-wear brands?
We are a sustainable brand because we use clever recycling methods to reduce fabric and paper wastage. Also, all the leather we use is recycled. In terms of the production, our clothing is handmade in the UK and we are very transparent about the whole production process because the design and production units work together. In terms of the design, we are modern with an avant-garde twist, but still very practical and wearable.
How do you stay current on design trends and integrate them into your line?
We do a lot of research on what is on the catwalks, but we really aren’t one to follow the trends. We create our own themes and aesthetics through research and experimentation during the design process. We aim to create classics with an avant-garde twist.
What advice would you offer to those looking to start their own fashion label?
I think a young designer always has to have a strong brand message. Ask yourself, “Why do you want to do it? What does your brand have to say?” My second piece of advice is to not be everything for everyone. Being good at something is sufficient and the customers will find you. Last but not least, enjoy what you do – if you have to force yourself to come to work, this job is not for you. As many would agree, it is the passion that drives this business.
Who do you want to give a shoutout to?
I want to thank photographer, Niall O’Connor, for being very dedicated and passionate in working with us. Additionally, Erica Price who is a fine artist and model, and Gabriele Kv, who is so fearless and super cool.
For anyone who wants to get in touch with Caroline, here’s some contact information:
Caroline, thank you for sharing your story with us! 🙂
If any artists out there want to collaborate with FStop, don’t hesitate to reach out to us. Also, remember to download the FStop app for iPhone here!