Say hello to Pearada :
Where are you from? Where have you been?
I’ve always been a big city girl — originally from Bangkok, I’ve lived in Hong Kong and I’m currently in New York City.
What’s your favorite place in the world?
I would say DUMBO waterfront in New York City is my favorite place in the world. The site embodies a unique juxtaposition of the sleepless city of New York with the calming effect of the waterfront. I love sitting there to unwind and slow my pace down. It really is powerful and serene, especially during sunset. I also feel like it is the best spot to get the whole view of the Manhattan skyline.
How do you find inspiration for your illustrations?
New things around the world inspires me. Traveling is my way of life, and my favorite way to capture the moment is through sketching. PearadaStyle refers to my traveling and drawing styles. I love to slowly indulge and fully appreciate the atmosphere. I always carry a sketchbook with me to capture the moments I love. To me, I see every little moment as inspirations. I enjoy sketching, eating, painting, and taking photos. I fall in love with everything around me.
Do you get inspiration blocks? If so, how do you overcome them?
I get outside and walk around. I believe the more things we see, the more sources of inspiration we discover. My “walk” could be as short as just a few blocks outside, or it could be a change of my working environment. I try to see beyond the usual things I stumble upon or change my perspective.
What is your dream project?
I love collaborating with brands to share my creativity. I have worked with a number of restaurants, hotels, fashion brands, and lifestyle brands. It is all about creativity, so there is no pattern in my job. Every project is always new and exciting. I combine the way I look at the world and my passion in illustration to capture the best experiences I receive from those brands and share them. Because I love traveling, my dream project would probably be to collaborate with travel industries. My first step started through a collaboration with JW Marriott hotel, where I was invited to spend time at a beach paradise at their property in Los Cabos and shared my experiences through my social media platform and theirs.
What is your background?
I had approximately five years of work experience in branding and advertising agencies, both in New York City and Bangkok. I studied architecture as an undergraduate and came to New York City to take my master’s degree in Strategic Communications at Columbia University.
How have your diverse experiences in communications and architecture influenced your visual storytelling?
Architecture school provided me with visual and analytical skills. I learn to think about the concepts and translate them into designs, while the communications industry teaches me to find the core idea of stories and how to share the stories to the right person. When the two experiences merge, it enables me to capture the meaning and main ideas behind the brands, and tell the stories through visuals.
What mediums do you work with most frequently?
My most favorite medium is pen and watercolor. I like that watercolor makes the work look “not too precise.” In fact, my overall style is quite sketchy and loose, leaving some space for imagination for viewers.
Out of your works, which three are you most proud of?
I was commissioned by Columbia University School of Professional Studies to design and illustrate the holiday greeting card to be sent out by the dean. I was truly honored to be recognized by my own school.
I try to stay true to the signature of PearadaStyle, but at the same time, want to keep viewers excited every time they see my work. As such, I joined the fall market at Union Point by drawing on an unconventional sketch pad – a coffee cup. I promoted Montilio’s on its own coffee cup. Who says artwork can only be done on a sketchbook?
The last one is a piece from my favorite project with JW Marriott. The brand trusted me enough to give me the artistic freedom to share the extraordinary experience I had on their property. I always try to incorporate new creative ideas into my illustration style. While I was creating this piece, I truly indulged in a blue sky, blue pool, blue sea, and all-day blue piña coladas. “Me in the blue paradise” was definitely the concept I wanted to share. The blue from my surroundings was so beautiful – way more beautiful than the blue in my watercolor palette, and that was how the cut out art idea came about.
What is your most life-changing event?
I would say it’s the day I decided to walk away from my full-time job to pursue my passion. It hasn’t been that long to call it my life-changing event. I can’t even prove that it is going to be the best move of my life, but I think I made the right decision so far. I turned my passion, my lifestyle, and my hobby into a career. Historically, I had always gone for the safer and more secure options. When I chose New York City over other cities to pursue my graduate studies, I broke my conventional thoughts, and was one step further from my comfort zone. At first, I thought I would just come to the city for school and then find a secure, full-time job. In fact, I did. I came, I graduated, and got a great job. Midway through, I realized it was not the first thing I thought about when I woke up in the morning. I realized my passion was to be a recognized illustrator, with a signature style and my own form of expression. I’m living in the city with boundless sources of inspiration to view and learn from. The city inspires and pushes me to dream big, encourages me to step out of my comfort zone, and challenges me to get better every day. There are endless opportunities here. Because of New York City, I dare to have a dream and dare to live my dream. Quitting my full-time job has given me the opportunity to focus on what I want to do and hone my craft. It feels really good to wake up in the morning and spend the whole day doing what I am so passionate about. Instead of slacking because of flexible hours, I work more than when I had a full-time job. My mindset has become, “the more I work, the happier I am, and the closer I am to my dream.” My favorite quote is “if you find a job you love, you wouldn’t have to work a day in your life.” Now it’s even better than “finding the job I love,” I turned what I love into a job.
For anyone who wants to get in touch with Pearada, here’s some contact information:
Pearada, thank you for sharing your beautiful story with us! 🙂
If any artists out there want to collaborate with FStop, don’t hesitate to reach out to us. Also, remember to download the FStop app for iPhone here!